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The Magic Dividend. A Fairy’s Guide to the New Tooth Economy

Hello, Sparkle Scholars! 

It’s me, Lucy Tooth, with glitter on my wings and numbers in my satchel. Each year, the Delta Dental team tallies our pillow visits in the Original Tooth Fairy Poll and tracks a Tooth Fairy Index alongside big-kid charts like the S&P 500. Fascinating stuff for a fairy economist!

What the poll says this year

According to the latest poll, the average gift per tooth fluttered down from last year’s high. First teeth still earned a little extra confetti, but those dipped too. Regionally, the South and West were the jingliest, with the Northeast and Midwest a touch lighter. Yet visits remained wonderfully strong—most children still woke to a tiny surprise under their pillows.

And here’s the curious twist: while my coin purse tightened, the human stock market soared. For once, our paths crossed in opposite directions. Economies, like wings, don’t always flap in sync.

Inflation, feelings, and fairy math

Fairies notice prices too (have you seen fairy dust lately?!). But the measure I care about isn’t just dollars—it’s wide eyes, gasps, and morning squeals. That’s my index. When those rise, I consider the year a triumph.

Cash is old; wonder is forever

Slipping cash is an age-old tradition, but paper bills are harder to find in a tap-to-pay world—and a few dollars tend to disappear without a memory attached. Children don’t trade in money; they trade in magic. The keepsake they can hold, the letter they can reread, the sparkle they’ll remember years from now—that’s the real currency of childhood.

The convenience parents secretly wish for

Midnight scrambles? Not on my flight path. With Hold The Magic, you can keep a drawer stocked for all 20 baby teeth:

  • Pre-written fairy letters in curly script (choose a message to match the moment).

  • Heirloom-quality miniature treasures that feel special and last.

  • A pinch of fairy dust and a gold bag for that official, under-pillow reveal.

Slip it under the pillow in seconds. Wake up to wonder, not regret about “where those few bucks went.”

Where to start

Lucy’s closing ledger

Charts will swoop and soar, but my promise is steady: show up, sprinkle wonder, cheer on good habits. Whether the poll says up or down, the most valuable payout is a memory that grows with your child. Invest in magic, and the return lasts a lifetime.

With carefully budgeted jingles and unlimited sparkle,
Lucy Tooth


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