About Us

About

We get it. Life is hectic (on a good day). Between making sandwiches (no crusts), cleaning spills, kissing boo-boos, and banishing bedtime monsters, there’s not much time for magic. Teeth fall out, and dollar bills (if they’re handy) get put under pillows.

But as parents, we have the opportunity to encourage a sense of wonder in our children. Now, more than ever, it’s important to give them something to believe in. To capture the innocence and joy of childhood and help them hold onto that fleeting magic. At least for a little longer.

Hold the Magic is a tradition reimagined—a new way to celebrate your child’s adventure into adulthood.

Because money isn’t the currency of kids… imagination is.